Lidl, a leading name in groceries, was seeking new interns ready to kick off their professional journey. To capture their attention, we used a "starter pack" as a key teaser—a limited summer edition product available from March 6, 2023, until supplies ran out. Since young people are especially fond of limited-edition items, we knew they’d love the streetwear-inspired Internship Bag. This bag features original graphics that symbolize gaining early career experiences and will be designed in collaboration with an illustrator who specializes in storytelling. The campaign will be spread across various traditional and digital media to maximize reach and engagement.