For the past two years, I have been working closely with MediaMarkt, one
of Europe's top consumer electronics retailers. This collaboration has given
me the opportunity to design and execute numerous retail sales campaigns.
My work has included creating Key Visuals, digital content, and out-of-home advertising pieces, helping to shape the brand's visual identity across multiple channels. Notably, I played a key role in adapting the "Let's Go" campaign for the Polish market, ensuring it resonated with local audiences and maintained its impact across various platforms.
Agency: Gutenberg Networks
The "Tu Bije Serce Futbolu" ("Here Beats the Heart of Football") campaign by MediaMarkt was a dynamic marketing initiative designed to tap into the excitement of major football events like the World Cup. It positioned MediaMarkt as the go-to destination for football fans, offering everything from the latest TVs and audio systems to fan merchandise, enhancing the overall match-viewing experience.
A highlight of the campaign was its interactive feature, where everyone had the chance to become a player. By scanning a QR code, customers could turn their phones into gamepads, allowing them to enter the world of the World Cup and play in a virtual foosball game. Players could choose to compete on their own or challenge others, adding a social and competitive element to the experience. These games offered opportunities to win special offers and the latest technological devices. The campaign's innovative and immersive approach, supported by in-store displays, digital ads, and social media engagement, truly captured the passion and excitement of football.
